Through FarmIQ’s acquisition of FARMAX in 2021, the company formed a strategic partnership with Crown Research Institute (CRI) AgResearch. Through a shared vision to provide the primary industry with better access to information and support, AgResearch has become the preferred provider of science and research for FarmIQ.
“For us, it’s all about finding ways to provide the agricultural industry with quality access to research and science,” says Sue Bidrose, Chief Executive, AgResearch. “Working with FarmIQ and FARMAX in this capacity creates more opportunities to support collaboration between scientists and farmers through farm management technologies.”
Formerly a Primary Growth Partnership initiative, in 2017 FarmIQ became a fully incorporated company. Now supported by several local farming businesses, they continue to bring innovative technologies to over 5,000 New Zealand farmers.
Through this alliance, FarmIQ continues to stake its claim as New Zealand’s leading provider of planning and decision-support tools, enabling kiwi farmers to make more productive, profitable, and sustainable decisions.
Additionally, FarmIQ has also appointed Megan Skiffington, Sector Manager Meat & Fibre, AgResearch to join its Board of Directors as an observer.
“I’m thrilled Megan will be joining our Board,” says Will Noble, CEO of FarmIQ. “Megan’s perspective will help us understand how FarmIQ and FARMAX can better serve our farmers. She will also be a key source of input as we find ways to communicate new scientific findings to farmers for the benefit of the industry and NZ Inc.”
Currently the FarmIQ portfolio includes the FARMAX decision modelling tool as well as its core FarmIQ farm management system. Having both tools backed by AgResearch science, farmers can accurately predict farm performance, make a realistic plan, and track real-time results.
AgResearch science is trusted and respected by the industry, including farmers. Applying this credible body of knowledge as the foundation of our decision support tools gives farmers confidence their on-farm digital systems and farming intuitions are aligned. At its core, this aligns with FarmIQ’s mission to ensure farmers spend less time on bookwork, and more time on the farm.
ABOUT FARMIQ
FarmIQ drives better farming decisions, improves performance, and provides peace of mind ahead of audit time. It is map-based farm management software that keeps everyday information in one place. FarmIQ is backed by key industry companies Pamu (Landcorp), Silver Fern Farms, MSD Animal Health, Vet Ent and Farmlands and has over 5,000 farms using their platform.
ABOUT AGRESEARCH
AgResearch is a New Zealand Crown Research Institute (CRI). It works with a wide range of partners in science, education and agri-business to deliver the well-rounded, authoritative research that supports agriculture in New Zealand, and its exports to the world.
ABOUT FARMAX
FARMAX is a decision support tool helping farmers better plan, monitor and analyse their farm operations while balancing profitability, production and the environment. Farmax, formerly owned by AgResearch, and was incorporated in 2003 and acquired by FarmIQ in 2021.
MEDIA CONTACT:
Bristol James, Senior Marketing Specialist - Brand, FarmIQ
Email: bristol.james@farmiq.co.nz
Phone: +64 275352994
